11 Oct 2019

4 Biggest Facebook marketing mistakes

2019-10-16T08:35:15-07:00

Facebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their online presence to the next level. However, many businesses are struggling to get the results they want from Facebook marketing despite having spent large amounts of money. With that said, make sure you don’t fall victim to these Facebook marketing mistakes.

Mistake #1: Treating Facebook like a one-way communication tool

The content you post on Facebook should encourage followers to express their thoughts. After all, Facebook is a social media network, which means people use it to connect with friends and communicate with family members. They don’t want to be showered with advertising messages! Instead of talking at customers, talk with them and create dialogues that promote engagement and feedback. Try asking probing questions, sharing fun quizzes, or posting images and videos that get your followers talking. Remember that engaging content has a better chance of going viral and attracting more followers to your profile.

Mistake #2: Ignoring follower metrics

When […]

4 Biggest Facebook marketing mistakes2019-10-16T08:35:15-07:00
10 Oct 2019

Make sure your web browser is safe

2019-10-16T08:35:29-07:00

Web browsers are gateways to the internet, which is why you should care about how they transmit and store sensitive information. Want to learn more about which browser is safest? Take a read.

Microsoft Edge

Microsoft Edge, Windows’ current default browser, is an improvement over its predecessor Internet Explorer (IE). Edge was developed with Windows 10 integration and IE end-of-life in mind, resulting in a powerful and more efficient browser that has Cortana (Windows’ answer to Alexa and Siri) integration and Microsoft Store extensions.

Edge’s main advantage is that it is Windows 10 computers’ native browser, which means it should integrate more seamlessly with the Windows OS ecosystem in terms of power usage and data security. Its built-in security features, called the Code Integrity Guard (CIG) and the Arbitrary Code Guard (ACG), prevent malicious codes from loading into a computer’s memory.

Safari

Safari is a graphical web browser developed by Apple for its iOS, iPad OS, and macOS. The current iteration is Safari 13, which was released alongside macOS Mojave and macOS […]

Make sure your web browser is safe2019-10-16T08:35:29-07:00
9 Oct 2019

How to improve data collection practices

2019-10-16T08:35:39-07:00

As businesses of all sizes continue to adopt more apps and tools, the amount of available data grows exponentially. However, not all of that information is important or even useful. It’s critical that as you collect more data you keep it organized and relevant. The collection process is the best place to start.

Before we jump into our tips for data collection, we have to address the elephant in the room: customer privacy. Despite all the recent regulatory frameworks for protecting people’s private information, there are still a number of opportunities for you to collect data without running afoul of the law. However, honesty is the best business policy. Never ask for a customer’s personal information unless you are absolutely sure that they are aware of the exchange.

With that out of the way, let’s get to it!

1. Collect identifiers

Whether you’re creating an online survey or a signup form, collecting identifying information (i.e. names, date of birth, age, gender, address, etc.) is crucial. This information will form the foundation […]

How to improve data collection practices2019-10-16T08:35:39-07:00
8 Oct 2019

Back up files securely with Windows 10

2019-10-16T08:35:50-07:00

Businesses rely on computers for their daily operations, so succumbing to a ransomware attack is devastating. Ransomware blocks access to all data, which can result in financial losses and the company closing down temporarily or permanently. Fortunately, Windows 10 offers built-in tools and cloud storage options so you won’t have to fear data loss.

File History is back in Windows 10

Users will be glad to know that Windows brought the same functionality of File History from Windows 8 (and 8.1) to Windows 10. Apart from the slight design changes, there really isn’t much difference.

Serving as the main backup utility, File History enables users to regularly schedule backing up of files on their PC and store them on an external drive. That means you can connect your PC to a network or USB drive and make backups as needed.

However, be sure to regularly connect the external drive if you intend to use File History for backups. Otherwise, Windows will prompt you that your files have not been backed up […]

Back up files securely with Windows 102019-10-16T08:35:50-07:00
7 Oct 2019

Encouraging and enabling collaboration in modern workplace

2019-10-07T23:08:59-07:00

IT shouldn't be a bottleneck for collaboration, yet it happens more often than you think. It's easy to fall into a gatekeeper mindset, but as professionals, it's important to remember the mission of your IT department. As an IT pro, your role should be to enable and support your fellow employees. Adopting a facilitator mindset can benefit the productivity of workers and the firm. At GeeksHD, we want you to have the right platform to match your mindset. Let's chat about the best ways to get you started.

Encouraging and enabling collaboration in modern workplace2019-10-07T23:08:59-07:00
7 Oct 2019

The Ultimate Meeting Guide

2019-10-07T14:16:18-07:00

It's no secret that a clearly defined agenda is key to a productive meeting, but how else can you upgrade your company's meetings? Productive meetings include meeting time management, note taking, strong accountability, and more, we've got you covered with this eBook. Check out these six helpful tips to learn how to improve your business' meetings. To learn more about our industry-leading communication solutions, give us a call.

The Ultimate Meeting Guide2019-10-07T14:16:18-07:00
7 Oct 2019

Customer story: Lilly envisions a workplace where collaboration enables innovation

2019-10-07T23:11:29-07:00

Pharmaceutical company, Lilly, uses teamwork to discover new therapies and accelerate time to market. They use Microsoft 365 to track projects, communicate in real time, and foster innovations at scale. At GeeksHD, we know the power of teamwork and tech to improve communication, increase productivity, and accelerate time to market. Contact us today to learn more about unlocking your business possibilities.

Customer story: Lilly envisions a workplace where collaboration enables innovation2019-10-07T23:11:29-07:00
7 Oct 2019

Help customers work together with Microsoft technology

2019-10-07T10:08:48-07:00

Did you know that 83% of employees depend on technology to work together? How are you helping your teams work together to do their best work? Now, you can offer your team an integrated #Teamworksolution from #Microsoft. By streamlining communication, you can help your employees bring their teams and resources together, connect with users outside the company, and even work remotely. Why wait? Contact our team at GeeksHD to get started today.

Help customers work together with Microsoft technology2019-10-07T10:08:48-07:00
7 Oct 2019

5 Most common security breaches

2019-10-07T23:11:12-07:00

These days, the security of various IT systems is constantly being called into question. From attacks on mobile devices to ever-increasing types of malware, many businesses are struggling to stay on top of their security. One of the best ways to stay protected is to be aware of common cybersecurity issues. To that end, here are five common ways your security can be breached.

#1. You are tricked into installing malicious software

One of the most common ways a system’s security is breached is through downloaded malware. In almost every case where malware is installed, the user was tricked into downloading it.

A common trick used by hackers is planting malware in software hosted on warez and torrent websites. When users visit the site, they are informed that they need to download the software in order for the site to load properly. Once downloaded, the malware infects the system. In other cases, hackers send emails with a malware-infected attachment.

There is a nearly limitless number of ways you can be tricked […]

5 Most common security breaches2019-10-07T23:11:12-07:00
4 Oct 2019

Why healthcare needs cloud computing

2019-10-07T23:10:56-07:00

If the primary focus of your healthcare practice is delivering high-quality patient care, then cloud computing is an essential tool for you. It is more reliable, convenient, and secure than offline solutions, which means it should be a top priority.

Easy information access

The increasing demand for doctors’ time means they have less time to review patient records. In the past, doctors had to either lug around reams of documents or spend hours at their desktop computer. But with cloud software for managing electronic medical records (EMR), doctors can conveniently access medical records from anywhere, at any time.

HIPAA Compliance

The Health Insurance Portability and Accountability Act (HIPAA) is frustrating for medical practitioners who feel overburdened by rules and regulations. But without HIPAA, patient privacy is in jeopardy, so what can you do?

Regardless of whether you use a browser-based tool or a mobile app, cloud computing makes it easy to adapt to regulatory updates and changes. For example, if a vendor wanted to update its data encryption standards, it could do […]

Why healthcare needs cloud computing2019-10-07T23:10:56-07:00